• 5 Things Your Admissions Microsite Needs to Stand Out 

    Eye-popping visuals, interactive features and a disciplined focus for your admissions microsite.

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  • Don’t Be Caught Off Guard by These 10 Trends in Communications 

    Check out our list of communication and technology trends for 2014 and stay ahead of the pack.

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  • Magazine Redesigns: Finding the Right Scale 

    Read this discussion of magazine redesign options from full prototypes to coaching engagements.

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  • Approach The Throne: Convince Your President 

    Two university vice presidents share their top nine recommendations on how to create and demonstrate the value of marketing to the university president.

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  • What Do The Best Magazines Have That Others Don’t? 

    What defines a must-read magazine? Check out — or add to — Zehno’s list of essentials.

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  • Magazine Redesigns: In Praise of Prototypes 

    A hard-core focus on strategy makes a magazine prototype worth the investment.

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  • Trend Watch: How Swede It Is 

    
Cool Swedish magazines and print pieces to inspire your next issue! Try on these latest trends.

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  • Iowa State University Foundation 

    Challenge How can an organization strike the right balance in development communications? The trick is to make people see fundraising’s “big picture” and understand the impact of their donations. While some institutions ask for money over and over, the smartest …

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  • Enrollment Management: Why Branding & Marketing Matter Even More 

    As colleges scramble to find new revenue streams in a harshly competitive environment, establishing and communicating your value remain high priorities.

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  • Summer Institute Wrap-up: Social Media, Strategy, Syrup and Scrotie 

    The shocking things Shane learned from this year’s presenters and attendees at the CASE Summer Institute in Communications and Marketing.

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  • Dominican Sisters of Mission San Jose 

    Challenge Strategic planning and visionary partnerships are propelling a $20-million campaign for The Dominican Sisters of Mission San Jose. However, the congregation’s lack of visibility had resulted in limited public awareness of the Sisters’ contributions to the community and the …

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  • Tulane University School of Medicine 

    Challenge In the immediate aftermath of Hurricane Katrina, Tulane University School of Medicine’s most pressing message was, “We are still up and running.” But a few years later, the school’s groundbreaking research was back in full swing and innovative initiatives …

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  • Facebook Is Dead! Long Live Facebook! 

    The questions for choosing the right social platforms have evolved: How many social assets should you deploy, and which are the most effective for your means?

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  • Friendraising Before Fundraising: Do More Than Ask via Social Media 

    Your job is no longer just asking for money, it’s also putting your audience into a receptive mood to donate.

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  • Editorial Calendars for Social Media: Beyond the Basics 

    Tips from education experts on how to make social content calendars more effective on your campus.

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