Training, Workshops & Consulting
Overview
Schools, colleges and other education organizations are increasingly recognizing the strategic imperative of brand and marketing communications, and are resourcing their in-house teams accordingly.
At the same time, the nature of education brand and marketing communications — including the key role of an institution’s website — requires deep subject-matter content that must be generated from faculty and staff who may not be trained marketing communications professionals.
So how can you inspire your in-house team to produce work that’s strategic and memorable (and not just rehashing the same old work from 1995)?
Zehno offers training, workshop and consulting programs. These sessions and engagements are custom-developed based on client needs, but typically cover such topics as:
- Trends in brand and marketing communications
- Creative collaboration for internal marketing communications teams
- Creative concept and content development
- Web information architecture basics
- Writing for the web
- Organizing and art directing a multi-day photo shoot
- Implementing a social media editorial plan
Time frame and cost
Custom consulting and training can usually be delivered four to eight weeks after a proposal is accepted. A minimum cost is $10,000, but varies widely based on the scope and number of days on campus.