Interactive

Overview

You’re ready to consider a new website, web feature, e-newsletter, or other e-campaign that will communicate more effectively with applicants, alumni or another audience. You want to combine emotion, information and interactivity to create/strengthen ties to the institution. Zehno specializes in making sure your web and print materials are each effective for their audiences — and work seamlessly together.

Process

In working with you on interactive development, we focus on:

• Discovery/Strategy: through reviewing your print and existing web material, interviewing and surveying key organizational players, scanning the sites of your main competitors and getting your take — and those of your users — on what works and what should work better. Then we set goals, determine the desired functionality of the site, look at opportunity for interactivity, examine ways to deal with the increased staff demands that may be a byproduct of the site’s success, and develop the blueprint — the site map.
• Wireframing: which includes a content outline, componentization of re-used page elements, layout and rough copy counts.
• CMS Selection: (for websites), with a preparation document, a needs assessment document, a shortlist of vendors based on needs assessment, preliminary demonstrations, RFP, and final selection.
• Design: with an eye to user-centered design, compelling, accessible content, a friendly, attractive, helpful interface, and an effective technical component.
• Copywriting: including abstracts, teasers, and promos.
• Implementation: which includes putting the pieces together through front-end and back-end programming and alpha and beta testing.
• Production: with quality assurance and testing before websites launch.
• Launch: where we advise you on the latest techniques — and proven traditional tools — to let your audiences know about your site.
• Long-term Development and Tracking: with tips on how to keep the site fresh, know who’s coming to you for what reasons, and encourage buy-in by those inside your organization. This phase often includes a plan for scheduled, segmented e-mails that drive your audiences back to your site again and again in order to take some desired action.

Time Frame & Cost

Both time frame and cost vary widely depending on the size and level of functionality of the site. A major redesign will take a minimum of 10 months. The most basic of sites or site additions is usually a minimum of $15,000, an average site is in the $150,000 range, and a robust site with many sections and heavy back-end demands may cost between $250,000 and $500,000.

• Services
• Planning & Strategy
• Branding/Identity
• Print
• Interactive
• Get Started
• FAQ

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