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Situation:
You are ready to consider a new Web site — or
section of your existing Web site — that will communicate more effectively
with applicants, alumni or another audience. You want to combine emotion
and information in an effective way to create/strengthen ties to the institution.
Approach:
Zehno specializes in making sure your Web and print materials are effective
for their respective audiences — and work seamlessly together. In
working with you on Web site design, we focus on:
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strategy, through reviewing your print and existing Web material,
interviewing key organizational players, scanning the sites of your main
competitors and getting your take — and those of your users —
on what works and what doesn’t. This phase may also require a technology
audit, to assure that your site works smoothly with other systems to carry
out all of its functions. Then we set goals, determining the desired functionality
of the site, look at ways to deal with the increased staff demands that
may be a by-product of the site’s success, and develop the blueprint
— the site plan. |
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creative development, with an eye to user-centered design, an effective,
easy-to-use architecture, compelling, accessible content (often based
on digital storytelling), a friendly, attractive, helpful interface, and
an effective technical component. |
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production, which includes putting the pieces together through
front-end and back-end programming and alpha and beta testing. |
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distribution, where we advise you on the latest techniques —
and proven traditional tools — to let your audiences know about your
site (and keep them coming back!). |
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maintenance & tracking, with tips on how to keep the site fresh,
know who’s coming to you for what reasons, and encourage buy-in by
those inside your organization. |
Time Frame & Cost:
Both time frame and cost vary widely depending on the size and level of
functionality of the site. The most basic of sites or site additions is
usually a minimum of $10,000, an average site is in the $60,000 range,
and a robust site with many sections and heavy back-end demands may cost
between $250,000 and $500,000.
Deliverables:
A site — or a specific section of a larger site (e.g. admissions-focused) — that is effective
for your audiences and works in synergy with your entire communications
program.
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