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School Magazine

University of Louisiana-Monroe
Viewbook cover and inside spread

University of Louisiana-Monroe challenged Zehno to transform the university’s magazine into an eye-catching piece with compelling content to reflect the school’s competitive advantages and distinctive attributes.

Working in tandem with ULM’s University Relations team, Zehno developed a position paper to outline goals and strategy for the redesign. The new magazine offers easy readability, dazzling graphics and uses the “visual identity” type styles that have been established in ULM admission publications.

Among ULM Magazine’s features:

  • a president’s letter
  • a news section (including sports news)
  • three or four features that support mission and competitive advantages
  • a class notes section studded with brief profiles, “sparkle facts” about the university, and alumni information
  • a “Point of View” back page that delivers an innovative, thought-provoking perspective

The new magazine broadens general focus and message to address the interests of students, parents, the media, opinion leaders, and the university as a whole, as well as alumni and donors.

Changes in design to support readership include:

  • effective use of white space and color
  • excellent photos well-displayed
  • pull-quotes, factlets, boxed lists and other “30-second-read” elements
  • matte paper to differentiate from the torrent of catalogs, other magazines and direct mail that arrives in homes and offices daily

In addition, the magazine drives people to ULM’s Web site for renewing membership, calendar information, additional class notes and alumni association coverage.

Due in part to working in tandem with ULM’s University Relations team, the magazine has received positive feedback and many compliments. Comments include, “WOW!  Just, WOW!” and “Hey, this is like a REAL magazine!”

Zehno and ULM staff have already begun work on the spring edition of the twice-yearly magazine, which is distributed to some 8,500 members of the ULM Alumni Association, as well as faculty, staff, media and other opinion leaders in Monroe.