University of Louisiana Monroe
Challenge
University of Louisiana Monroe (formerly Northeast Louisiana University) came to Zehno for advice on re-branding the school and improving communications with university audiences — particularly potential students. It was crucial that all audiences perceive the strengths of the “new” University of Louisiana Monroe.
Solution
Zehno completed a strategic communications plan that included the update of the magazine, creation of a brochure, a redesign of the search and viewbook pieces and the creation of a web feature for prospective students. The Going Places concept capitalizes on ULM’s continued momentum in attracting high-quality students to this regionally drawing institution. A vibrant color palette, graphic devices that signify motion and “go”-related copy convey a sense of energy. Stories are told that focus on individual students.
Results
The entire campaign provides a forum for ULM to communicate the messages, ideas and benefits of attending the institution. The web feature approach proved an efficient method for creating a modern presence with the use of audio, interactivity and animation and put ULM head and shoulders above direct competition in terms of quality of communications.
The magazine has turned into a high-impact cultivation tool for opinion leaders, potential applicant and their parents. It also effectively supports retention of current students. With a circulation of 20,000, the revamped periodical broadens general focus and message to address the interests of students, parents, the media, opinion leaders, and the university as a whole, as well as alumni and donors.
The staff at Zehno is incredible! Their vision and creativity have advanced our publications to an award-winning level.
Their commitment to ULM has been unwavering. They have been instrumental in helping us achieve our enrollment goals.
Susan DugginsExecutive Director of Enrollment Management
