We've redesigned the Zehno Web site using Web standards to be faster, more interactive, more accessible, and easier to use. For the new site to display correctly, you must be using a standards-compliant Web browser -- that is, version 5 or higher. To learn more about accessibility and view a list of links to upgrade your browser, read our accessibility statement.

Communications Audit

University of Toledo

The University of Toledo experienced an intensely challenging environment in the two years prior to our communications study, with a mind-boggling level of change in administrators, directions and philosophies. Often the chaotic patterns were amplified in the public view by openly hostile media. It was a difficult time; student enrollment declined and faculty/staff morale plummeted.

The good news... in the last few months prior to Zehno’s visit, top-level changes have led the urban campus to become a place where communications strategies and well-crafted, expertly implemented tactics have made a rapid difference — enhancing internal morale, reaching out to the Toledo community, drawing together the resources of the university to develop consistent, integrated marketing messages and strategies.

To leverage those advances, Zehno suggested that the most effective communications will be both benefits-based and clearly organized in terms of student rewards — targeted by audience segment — rather than institutional or administrative priorities.