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Annual Report

Population Action International (PAI)
Annual report covers

PAI is a research-based advocacy group in Washington, DC that encourages policy and programs that lead to healthy people in a healthy environment worldwide, with a particular focus on developing countries. The organization came to us for branding, visual identity development, and communications strategy. After our discovery process, we prepared detailed communications recommendations, a renovated logo and graphic standards, and several collateral pieces, including this annual report.

The annual report was colorful and considerably briefer than those the organization had previously prepared. Its information was presented for the “30-second read,” and included material for those not previously familiar with the group. And the design approach expressed PAI’s mission in dramatic visuals.

The report has drawn kudos from PAI’s national and international colleagues.