University of the Pacific
Challenge
After a successful run of the “I am Pacific” campaign, University of the Pacific requested that Zehno produce another “visually undeniable” concept that would help the school stand out among its University of California system competitors.
Solution
Zehno implemented “Your World at Pacific” — an admissions recruiting campaign built upon interactive first-person stories about student life, academic environment and the overall Pacific experience. Zehno and Pacific partnered to execute the concept throughout an admissions website, a web feature, a blog design, e-newsletter template, a new print brochure, and travel and mail pieces. Zehno has also completed a communications audit, magazine redesign, annual report and individual school brochures for Pacific.
Results
The admissions campaign has been well received by prospective students, parents and internal audiences. The web feature allows Pacific to extend the push-and-pull dynamic of the entire cross-media campaign. Enrollment-wise, this year’s class of 2008 is at an all time high. Paid confirmations were over target by 100 students.
The folks at Zehno don’t just design publications — they discern your institution’s personality and aspirations and weave those core values into the very fiber of their productions.
Robert J. Alexander,Associate Provost for Enrollment
