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Capital Campaign Case Statement

Newman School
Student reading Newman publication

Newman, a pre-k-12 private school, was embarking on a $12 million campaign and needed an early case statement to cultivate leadership gifts.

We designed a piece emphasizing the impact that positive changes in the school have on students’ everyday lives — supported by a brief “what it takes” bullet list on every spread. The first dozen pages are full-color; the campaign specifics are two-color. The whole publication is spiral-bound for flexibility — pages can be changed as goals do — and wrapped with an extended cover sheet for a sophisticated appearance.

The campaign raised $16 million, including two $1 million gifts, far surpassing its original goal. This piece was also repurposed as an annual report.