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Podcasts

Jesuits of the California Province
Magazine cover and inside spread

After launching www.jesuitscalifornia.org in 2005, Zehno made it more personal and portable by adding audio podcasts. Our process provides a road map for planning, recording, and promoting this popular tool.

  • First, we worked with the Province to select six subjects with good voices to reflect on key ministries. Our goals: to inform listeners, encourage affiliation, and extend the brand.
  • Second, we recorded the podcasts. Gail Tyson of Zehno conducted the interviews in person at their studio. Although technology for remote recording exists, we prefer same-site interviews for subjects who are unfamiliar with studio recording, or who are speaking about very personal subjects, such as their spiritual journeys.
  • We received transcripts of Gail’s 30-40 minute interviews, which she edited down to 6-9 minutes. The interviewer was edited out to create a seamless product.
  • We promote the podcast “album” through an e-newsletter, a link on the home page, and a prominent promotion feature on the home page and relevant content pages.

Our second round of podcasts includes the Jesuit daily Examen for visitors who pray on the go.

Because the site’s audio files are among the most popular features, future podcasts will feature musicians playing their pieces and describing them. Video podcasts — either hosted on the Province server or linked to YouTube — are also planned.

Listen to the podcasts on the Jesuits of California Province Web site.