The cornerstone of a new branding effort, Mission communicates the innovative work of this Province and excites people about partnering with its development efforts.
The strategic plan for this quarterly ties every content segment into the actions and needs of the Province. In each issue one feature “puts a face” on the Province by telling the stories of people engaged in diverse missions. Another focuses on turning points in society where the Province invests people and money to leverage the greatest good. Both features position the Province as an organization that anticipates needs and creates solutions. Sidebars showcase opportunities to get involved and promote the benefits of affiliation.
Annual donors receive the magazine as a benefit of membership; other recipients include Jesuits, media, youth ministers, and community influencers. Mission debuted in November 2004 to positive feedback.