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Strategic External Communications

Holy Cross School
Publication covers and internal spread
RibbonAward Winner

Admissions Marketing Report Awards

This recruiting brochure for this New Orleans’ boys school has sustained the momentum of its successful Boys to Men positioning. New copy and design in this foldout brochure targeted how boys become Holy Cross Men in three distinct stages: the middle school, eighth-grade center — a unique educational environment in this city — and high school. Since the new admissions campaign launched in 1999, enrollments have steadily increased, with jumps of 59 students in fall 2000 and 52 students in 2002. Over the years we have supported this messaging with an advertising campaign, media relations and collateral that has bridged the appointment in 2002 of the school’s first lay Headmaster.

Since 1999, Zehno has also partnered with Holy Cross School on alumni, development and 125th anniversary materials. For Holy Cross Man, the alumni newsletter circulated to 15,000 alumni, we’ve produced a bold redesign in a tabloid format, advised on editorial themes and written feature stories for each issue of this quarterly publication. One issue each year expanded to include the annual report with a Headmaster’s introduction and donor list.

In 2001, Zehno worked closely with the Headmaster to concept, write and design the case statement for the Generations to Generations capital campaign. Phase I is now drawing to a successful close, and the school is preparing to launch Phase II.

When the school began to plan a celebration of its 125th anniversary in the Holy Cross Historic District, Zehno designed the anniversary logo, which banners and all school materials display throughout 2003-04. Zehno staff also served on the planning committee and prepared a strategic communications plan with recommendations for cross-media communications and special events for external internal audiences, as well as suggestions for communications within the network of Holy Cross schools.