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Member Magazine

Graduate Management Admission Council Selections
Web site home page, magazine cover

The Graduate Management Admission Council wanted to reinvent their existing magazine to make it more reader-friendly, more graphically exciting, more reflective of the organization’s leadership role in the industry and more inclusive in its scope to reach out to a broader audience.

The all-new design and content mix focuses on the trends, research, and information that add value to graduate management educators and administrators — and to their organizations. Twice a year, Selections offers topical, relevant and thoughtful discussions of the issues affecting the management education community around the world. The magazine also features reviews, opinions and model programs, through a section called “What Works.” Readers are driven to the Selections Web site for supplemental content and transcripts.

GMAC has received positive feedback since the magazine’s redesign. The Web site for the Spring 2002 edition received more than 3,700 hits during the first two months.

Go to the Selections Web site to view supplemental content and download PDFs of the print publication.

Download our white paper, “The Rebirth of a Magazine,” to read more on how Zehno transformed this 17-year-old publication.