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Professional Development Series Campaign

Graduate Management Admission Council
Professional Development Series Campaign e-card, program cover, PowerPoint template

Part of the Graduate Management Admission Council’s mission is to keep admissions professionals up to date on the trends and standards. To that end, GMAC sponsors a professional development series of conferences.

To unify the offering and create a recognizable brand, Zehno created a design concept that could be shared across the series — from promotional invitations to program covers and all the way through PowerPoint templates for the presenters.

In the time that GMAC has worked with Zehno on the promotion of the series, the organization has moved from a snail-mail only to an e-mail only strategy.

The e-card promotes the hot topics that will be covered at the program and encourages recipients to register early to guarantee a spot. Registrations begin coming in immediately — even before the entire batch of cards are sent.

In the past, Zehno has worked with GMAC to design special-use e-cards, such as an “emergency” mailing targeted to schools of special interest. GMAC received a response/success rate of just over 40%.