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Constituent Education CD-ROM

Graduate Management Admission Council Global MBA
Screens from CD-ROM

To organize and present in user-friendly form data from a pioneering broadbased survey of more than 2,000 MBA graduates and 67 business schools designed to track the attitudes, values, and expectations of the graduating MBA class. The survey is designed for use by business schools in recruiting and admissions marketing.

The interactive CD-ROM was divided into three different content areas each designed to provide optimum access to the information in a format that matches multiple user learning and research styles.

  • Executive summary featuring survey highlights in an easily digestible, information-graphic style.
  • Interactive charts offers an dynamic interface that allows users to drill deeper and deeper within the data, customizing their requests.
  • Data bank provides access to the raw data in a Microsoft Excel spreadsheet format, so users can view the data in the way that best meets their needs.

GMAC’s first CD-ROM was well-received in all quarters and received good media coverage. One of its main goals was to increase participation by schools and individuals in the 2001 survey — school participation rose from 67 to 108 and student participation rose from 2,203 to 4,583.