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Conference Promotion

Graduate Management Admission Council Annual Industry Conference
Programs images

The Graduate Management Admission Council’s (GMAC) Annual Industry Conference gathers approximately 1,000 graduate business professionals from all functions and experience levels to share best practices, professional success and thoughts on hot topics in graduate management education.

GMAC tasked Zehno to develop a visual motif for the conference to tie in with their chosen theme—Diverse Perspectives, Like Minds—that would be carried across all conference materials—from program books to hotel key cards.

Zehno’s concept used overlapping thought bubbles in bold, primary colors to demonstrate how “diverse perspectives” and “like minds” are interconnected at the conference.

Zehno designed a suite of communications materials including:

  • Program book
  • Pocket guide
  • Agenda
  • Direct mail
  • Flyers
  • Hotel key card
  • PowerPoint and handout templates
  • Signage
  • Graphic for Web promotion

Response to the postcard and e-mail calling for registration was so great; GMAC closed both registration and the waitlist two weeks earlier than this time last year. There was no need to send a second reminder.

View Zehno’s past work for the GMAC Annual Industry Conference