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Conference Promotion

Graduate Management Admission Council Annual Industry Conference
Graphics to be selected. Kathy, your recommendations, please!

The Graduate Management Admission Council’s Annual Industry Conference provides a forum for b-school professionals to take a break from their daily work and learn about the trends, reseach and best practices that define graduate management education today.

GMAC presented the chosen theme for the conference—Reimagine Reality—and challenged Zehno to create a compelling hook to drive interest, excitement and registration for the event.

Zehno’s concept used imagery of leaves on a dewey morning, spring-like green color and words such as “redesign” and “reconstruct” to create a feeling of reinvention and renewal for prospective conference attendees.

For the past few years, the Council had used all-electronic promotion strategy. Recognizing a need to add print back to the mix, Zehno helped GMAC design a direct-mail piece to be the lead announcement and invitation to the conference.

Then we assisted the Council in creating a full suite of supporting materials for the conference, including graphics for promoting the event on gmac.com, a program, a pocket guide and presentation display templates.

“We’ve been Zehno’s client for over a decade,” said Sandy Mitchell, managing director of professional learning programs for GMAC. “We love working with Zehno. They suggest things we would never have thought of. The pieces this year were just drop-dead beautiful.”