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Event Promotion & Collaterals

Columbia Business School Pan-European Reunion
Program and portfolio covers
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Admissions Marketing Awards

Columbia Business School holds a reunion every two to three years in a major European city. The event draws an international group of alumni, including business and political leaders for several days of social and educational events.

The 2003 reunion was held in Berlin. To support attendance at the reunion, the school sends out a save the date card and invitation and corresponds using Pan-European Reunion stationery. At the reunion, attendees receive a program and folder of event information. A companion Web site allowed for registration and the ability to view event details as they became available.

The school asked Zehno to create a graphic concept that could support all the necessary materials and that worked within the existing visual identity of the school at large.

Zehno’s concept created a recognizable logotype for “Berlin2003” and used an elegant yet striking color palette of silver with yellow highlights and red accents (echoing the German flag) to carry across all the communications materials. Dramatic photos of Berlin’s architecture and monuments beckoned to prospects with the promise of a truly memorable experience.

Visit the Pan-European Reunion Web site.