Columbia Business School
Challenge
Columbia Business School is among the best in the world in virtually every ranking, but needed help to brand the school and its programs. Editorial and graphic messages combine consistency and freshness to emphasize the appeal of the school’s location, its international reach, and its incomparable community — faculty, administration, alumni and students.
Solution
For more than 20 years, we’ve worked with Columbia to develop concept, graphic, editorial and production services for viewbooks, annual reports, Hermes magazine, dozens of direct mail and e-mail tools, internal publications, international events and other communications pieces that have helped power Columbia Business School to its market position of pre-eminence.
Results
During our involvement, the school has risen in ratings, its executive education program has been rated #1 worldwide by Financial Times, and applications have more than doubled. Columbia Business School is now among the most selective in the country.
Zehno has been a top-notch communications partner for Columbia Business School.
The firm’s strategic thinking and commitment to quality — coupled with an appreciation for the landscape in which nonprofit and higher-education institutions operate — have made for a truly effective partnership.
Nicola Muir Fabens,Executive Director of Communications
