Print & Web Communications for Education
Case Study
Columbia Business School
Since 1992, Zehno has developed strategies and approaches for Columbia Business School in virtually every communications area — in print and online. Our services have encompassed most functional areas of the school — Dean’s Office, Alumni Affairs, Development, External Relations and individual departments.
We have defined consistent branding schoolwide (“Global… New York… Columbia;” “The New York Advantage”), we have developed trademarked key lines for specific programs (“Learning that Powers Performance” for Executive Education), and we have carried a consistent image across all departments and communications tools from Hermes, the alumni magazine, to viewbooks, extensive direct mail and Web sites ranging from the school-wide to those for specific centers to those that are promotion tools for events abroad.
In addition to traditional communications consulting, Zehno has served as a trusted advisor in the school’s successful major Web development initiative, providing feedback and advice on how to best use e-mail and the Web to create excitement and interest in the school’s offering.
During our involvement, the school has risen from #16 to #5 in Business Week ratings, its executive education program has been rated #1 worldwide by Financial Times, and applications have more than doubled. Columbia Business School is now among the most selective in the country, accepting about 13% of those who apply from across the world.
For more information on specific campaigns, visit these portfolio pages:
MBA Recruiting
Executive MBA Recruiting
Capital Campaign
Dean’s Report
Faculty Research Initiative
Hermes Magazine
Alumni E-Communications
Event Promotion