Zehno Home
WWW
photo: Lori Reed


LORI REED
lori@zehno.com
Art Director

With nearly a decade of professional experience acquired coast to coast, Lori brought her New York pace and San Francisco joie de vivre to New Orleans in 2000. Won over by the city’s strange charms, rich history and endless restaurants to satisfy the foodie in her, she soon made the south her home. (She has since taken up running to work off her new-found fried shrimp poboy addiction.)

Lori knows what it takes to solve creative problems on time, on budget and on target, collaborating with clients and fellow creatives throughout the entire design process—concept through completion. She fell in love with editorial design while interning in Manhattan at WBMG, Inc. and has been pursued it ever since.

Throughout her 15-year career, Lori has worked for publications at Condé Nast's House & Garden and SELF magazines in Manhattan, Mother Jones magazine in San Francisco, a series of regional lifestyle publications out of Idaho, the publication department at Tulane University and most recently at Zehno, where she redesigned Pacific University and ULM’s alumni publications.

A member of the American Institute of Graphic Arts since 1992, Lori demonstrated her leadership abilities serving as secretary, treasurer and president for the New Orleans chapter, and was recently honored as an exemplary AIGA designer-leader in the Gulf South post-Katrina. Leading young minds hungry for design knowledge, Lori was also adjunct faculty at Tulane University and Southeastern Louisiana University, where she shared her creativity and extensive experience of the working world of graphic design with her students.

Lori’s award-winning work has been recognized by Print Magazine, PIA (Printing Industries of America), AIGA and American Corporate Identity.

 

Kathy Cain
Paulette Hurdlik

Karen Buck
Diana Pinckley
Gail Tyson
Lynn Donham
Erin Allen
Maria Etkind
Christine Quebedeaux
Patricia Quinn
Lori Reed
Mary Sullivan
Courtenay White
Amy Wong

Lori’s Hot List

Sites:
neworleans.aiga.com
flaxart.com
dictionary.com
emigre.com

Reads:
Any book by John Irving

Talent is Not Enough
Shel Perkins

The Visual Display of Quantitative Information
Edward R. Tufte

An Essay on Typography
Eric Gill

The Elements of Style
Strunk & White

Sounds:
www.wwoz.org
random selections from iTunes
Pink Martini

Sips:
Champagne or Sauvignon Blancs on the veranda of the Columns Hotel

Eats:
Essa Bagels (NYC)
La Mela (NYC)
Franchino’s (SF)
Jacques Imo’s Fried Chicken or Alligator Sausage Cheesecake (NOLA)
Dakota’s Crab and Brie Soup (Covington, LA)
Nick Tahoe’s Garbage Plate (Upstate NY)
Angelo Bracato’s Gelato (NOLA)
Slanted Door (SF)
In N Out Burgers (CA)
Frozen Girl Scout Thin Mint Cookies