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Zehno and Friends to Speak at American Marketing Association Conference and CASE District V Conference Kathy Cain, Managing Partner of Zehno Cross Media Communications and Tom Rajala, Associate Provost for Enrollment at University of the Pacific, will speak at the American Marketing Association’s 17th Annual Symposium for the Marketing of Higher Education November 5-8, 2006 at the Sheraton New Orleans. Their presentation will cover how Zehno partnered with this small, private university to successfully compete against larger, better-known schools using integrated marketing communications and Web-based creative strategy. The session is titled “David vs. Goliath: Interactive Integrated Print & Web Slays Competitive Giants in the Admissions Recruitment Marketing Area.” To learn more about this conference, visit Zehno’s Kathy Cain and Karen Buck will reunite with University of the Pacific’s Tom Rajala to present “The New Viewbook and the Web” at the CASE District V Conference December 10-12, 2006. This seminar will explain how and why the traditional printed viewbook is evolving into new communication tools that are often more compact and feature engaging calls to action. Join part of the creative team in Chicago to learn how you too can develop high-concept publications and Web sites that will capture and keep a prospect’s attention. For more information, visit www.casefive.org/prodevelopment/index.cfm
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