Zehno Home
keyboard


News
Contact:
Joan Durand (joan@zehno.com)
504 525-1271 ext. 10

Zehno’s Kathy Cain and Karen Buck to Present Webinar on Admissions Communications Trends

Kathy Cain, Managing Partner, and Karen Buck, Director of Cross Media Strategy, will join Shane Shanks, Editorial Director of University Publications at Kansas State University, to present The New Viewbook and the Web from 1-2:30 p.m. CDT on June 29 as part of the Council for Advancement and Support of Education’s (CASE) Online Speaker Series.

The webinar will feature trends, how-tos and case studies on the effect of information overload from consumer media and tougher competition on today’s viewbooks and correlating Web sites. 

Attendees will learn:

  • how viewbooks have changed in appearance and concept          
  • why they drive readers to Web content
  • how to build an effective campaign using these cross-media tools

This session is geared toward both admissions and communications professionals. 

The CASE Online Speaker Series encourages advancement professionals to take advantage of professional development opportunities without having to travel to remote training locations.

For more information on this presentation or to register, visit the CASE Online Speaker Series Web site.

Related Links:
Zehno Paper: Hot Topics for Higher Education Strategic Communications in 2006

 

Back to News index