Contact:
Diana Pinckley (diana@zehno.com)
504 525-1271 ext. 14

Making Print and Web Work Together:
A Program for CASE’s Annual Conference
for Chief Publications Professionals

CAMBRIDGE, MA: Kathy Cain and Lisa Fedele of Zehno Cross Media Communications will present a program on the challenge of making Web and print communications work together to the Council for Advancement and Support of Education (CASE) Annual Conference for Chief Publications Professionals [conference Web site].

The presentation will focus on strategies for communicating via the Web and traditional publications. An emphasis will be placed on the creation and/or repurposing of content to take advantage of the strengths of each medium. Participants will examine methods for:

• Designing communication tools and developing content;
• Setting goals and measuring success; and
• Implications and considerations for long-term growth and sustainability of communications efforts.

  Date: November 12-13, 2002
  
  Location:
  CASE Annual Conference
  for Chief Publications Professionals
  Royal Sonesta Hotel
  Cambridge, MA
  

Kathy Cain is Managing Partner and Creative Director, and Lisa Fedele is Director of Technology at Zehno Cross Media Communications, an integrated marketing communications company located in New Orleans. Zehno specializes in developing print and Web strategies and tools for institutions with an educational mission.

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