News & Resources
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RTFM: Re-Imagining Your Brand Manual
Karen Buck / February 2012
Brand culture guides are filling in the gaps that visual identity manuals and brand standards manuals have left in our brand education efforts.
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5 Favorite Things: Marketing Trends
Kathy Cain / February 2012
Principal Kathy Cain shares the resources she turns to daily to stay plugged into higher ed and strategic marketing.
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What’s Your Strategy?
Shannon Seyler / January 2012
Senior Strategist Shannon Seyler examines how to recognize the competitive opportunities that surround you.
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Resources for Marcomm Benchmarking and ROI
Kathy Cain / January 2012
Principal Kathy Cain shares the best places to find data, planning, measuring and surveying tools.
