Shane Shanks to Present Two Sessions at CASE IV
Zehno will team with a current client and an old friend for workshops at the CASE District IV regional conference in Fort Worth, Texas, March 25-27.
Senior Strategist Shane Shanks joins Peggy Conway, director of MBA admissions at TCU, to present “Finding Your Voice: How to Bring Your institution’s Academic Experience to Life.” The session explains how TCU’s full-time MBA program found its voice. By focusing on the experiential learning and personal connections at the heart of the MBA program — and presenting them in a bold style — TCU’s sub-brand campaign stands out from the B-school crowd. This session will include tips on how to communicate your school’s learning experiences in a meaningful way, how to develop a content strategy that gives your marketing messages impact and how to evaluate whether a sub-brand is the right move for you.
Teresa Scalzo, director of publications at Carleton College, joins Shanks for “Divine Inspiration: Where to Find Inspiring Ideas and Put Them to Work for You.” In this session, two hard-core “recyclers” confess their sins and track their award-winning projects back to the source of inspiration. You’ll learn where to find inspiration, how to reshape and reinterpret a great piece and how to rekindle the creative spark in your office.
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