Life After Launch: Managing Your Brand

You’ve vetted your brand platform. You’ve relaunched your brand identity. You’ve celebrated with your staff. Congrats. Now the real work begins.

The true challenge is enhancing and promoting your institutional brand over the long run. We asked a collection of higher education brand leaders to share their ideas for keeping an institutional brand vibrant.

Their recommendations — systematic measurement, hands-on training for campuswide communicators, a newsroom-style corps to unearth great stories and an award for brand alignment — could be successfully replicated on practically any campus.

So why not yours?

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