Trends
Older Entries-
Brainpower from Burlington / by Shane Shanks / August 2010
Magazines aren’t dead (and shouldn’t be). Senior Communications Strategist Shane Shanks explains why, and shares other marketing strategies he picked up at the CASE Summer Institute in Communications and Marketing.
-
What’s New in Publications and Magazines? / by Shane Shanks / August 2010
Zehno takes a look at some publication trends inside and outside of education, illustrated by innovative publications outside higher ed, recent winners in the national and regional CASE contests and a few “hall of famers.”
-
Websites on Websites / by Erin Allen / May 2010
Zehno interactive producer Erin Allen shares her top web design resource and inspiration sites.
-
Digital Get Down / by Amy Wong / April 2010
In this high-speed Internet age, are we becoming the victims (or culprits) of information overload without analysis?
-
Notes from the CASE Editors Forum / by Shane Shanks / April 2010
College magazines need more “sex” (and they should be less creative, too). Learn why and see some of the other shocking ideas overheard at the CASE Editors Forum.
-
Web Usability: Is the Glass Half Full or Half Empty? / by Shane Shanks / March 2010
Jakob Neilsen’s latest research shows that web usability increased six percent a year over the last decade. But does that mean we’ve all been doing great work on our websites?
-
A Big Thumbs Up for Great Student Work / by Shane Shanks / January 2010
Yale’s new admissions video, a musical epic that features dorm-dwellers singing about the organic food line and the fencing team doing Busby Berkeleyesque lunges, is causing a stir.
-
Hot Topics 2010 / by Zehno / January 2010
You survived the magazine meltdown of 2009, Twitter mania and even Octo-mom. So what’s in store for 2010?
Zehno’s annual hot topics list highlights some marketing and communication trends to watch in 2010.