Best Practices
Older Entries-
SEO What: Search Engine Optimization for Higher Education / by Amy Wong / August 2010
What’s the secret to getting to the top of the results page (and increasing awareness for your university or college)? Ingeniux Corporation published a white paper that breaks down the ins and outs of SEO.
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10 Tips to Stay On Deadline and On Budget / by Christine Quebedeaux / July 2010
Zehno creative producer Christine Quebedeaux shares her story as a reformed procrastinator and her organizational resources.
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Don’t Talk to the Media: Book Review / by Kathy Cain / June 2010
Do you have a leader who talks off the cuff to reporters, creating more damage to your institution than the BP oil spill? “Don’t Talk to the Media” is a no-nonsense book that offers tips that can benefit anyone working in communications.
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Avoiding Creative Atrophy / by Patricia Quinn / September 2009
People in creative fields are expected to be innovative all the time. It can get exhausting! Staying on top of the latest trends (both good and bad), learning the latest techniques and finding sources of inspiration in everyday life can recharge your battery.
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Summer Smarts: Part 3 / by Shane Shanks / August 2009
The final installment in our summer smarts series offers two final steps to make you a more worthwhile employee and get you ready for a fantastic fall.
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Summer Smarts: Part 2 / by Shane Shanks / July 2009
In the latest installment in our summer smarts series, we offer two smart ways to reconnect with your target audiences.
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Summer Smarts / by Shane Shanks / June 2009
If you work in a publications or communications office, summer is the craziest time of year. You’re swamped — and September is just around the corner.
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The Power of Documentation / by Christine Quebedeaux / May 2009
How often have you wished that you could hire a “mini me” — a new member of your team who already knew your working style and somehow (perhaps through osmosis?) absorbed every minute of your professional experience, never to repeat the same mistakes you made in your youth?