White Papers

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Now Featuring: Case Studies on Web Features

If you believe your website could be working harder to help you meet your department goals, consider using a seb feature. These short, high-impact tools will capture — and keep — your audience’s attention.read more
The Five W’s of Communications Audits

A communications audit helps to obtain a clear picture about what works — and what could work better — in your institution’s communications strategy. Get the answers to key questions about this useful tool, including what they are and why — and when — your institution should consider one.read more
Hot Topics for Higher Education Strategic Communication: The 2006 Edition

Hot-button issues and emerging trends for this year include the death of the traditional viewbook, the ubiquitous podcast, and early action communications. See more in our list of hot topics.read more
Hot Topics for Higher Education Strategic Communications in 2005

As experts in integrated marketing communications for higher education, Zehno receives requests from clients industry conferences to present best case practices and workshops on a variety of topics. We’ve prepared a list of the hot topics for 2005, ranging from implementing RSS feeds to creating goal-and-budget communication plans.read more
The Rebirth of a Magazine

How an organization transformed a 17-year-old magazine into an eagerly awaited publication that takes advantage of new media opportunities and is positioned for growth.read more
Does Your Website Support Your Enrollment Goals?

The dynamic communications environment known as the World Wide Web shows no signs of slowing down — instead spawning new technologies that increasingly influence student recruitment. Are you making the most of this medium?read more
The Three Magic Words of Marketing

How knowledge, passion and timing work together to assure a project’s success.read more
The Power of Usability Testing

Usability testing is a critical step in building a user-friendly website in a cost-effective manner. And it’s easier than you may think.read more