White Papers

All White Papers
Yield By the Numbers

Would you like to design a yield communications campaign that will effectively and almost effortlessly allow you to maintain top-of-mind awareness with your admitted students, all the way through confirmation and enrollment? This paper examines how you can get the right information, delivered by the right people at the right time through the right tools.read more
Discussion Boards, Chat Rooms and the Power of Transparency

Even if you don't currently offer boards or chat on your website, prospects will find ways to discuss your institution. Stay engaged in that conversation by following these tips and rules for creating successful community experiences. In turn, you might be surprised at what you learn.read more
The Power of Data-Based Recruiting

If you're not tapping into the many valuable — and often free! — research tools available, you're missing out on an opportunity. In this paper, we offer tips for accessing and using marketing research, surveys and other information to improve your marketing plans and strengthen your recruitment efforts for business schools.read more
Engagement Marketing: Tips for Communicating with Applicants on Their ‘Turf’ via Blogs, Discussion Boards, Podcasts and Wikis

This white paper examines how you can integrate free marketing into your current communications campaign to convince your applicants and potential applicants that your program is the best match for them, and enhance your chances of conversion from admits to enrollees.read more
Creating a Compelling Cross-Media Campaign

How an admissions-focused website working together with a print and e-mail campaign turned prospective students into active seekers and receivers of information, and helped applications increase by 20% at longtime leader Columbia University School of Social Work.read more
Integrating Print, Web & E-Strategies for Measurable Recruitment Results

Tips on how to combine the right print, web and e-mail communications tools in just the right way to recruit for results. Ideas to help you use your resources most effectively for the next admissions cycle.read more
Hot Topics for Higher Education Strategic Communications: The 2007 Edition

Hot-button issues and emerging trends for this year include marketing to boys, de-mystifying the U.S. News rankings, and creating effective podcasts and videocasts. See more in our list of hot topics.read more
Choosing a Strategic Communications Partner

Tips on how to make the (almost) perfect match — and how to make it last. read more