White Papers

All White Papers
Interview Techniques that Get Storytelling Results

Admissions, development, communications — our work is all about building relationships, and one of the best ways of forging these connections is storytelling. The best ones move people to action: to enroll, donate or seek more infomation. read more
Guidelines for a College Photo Shoot

A two-or three-day admissions shoot can be incredibly productive. However, unless the quality of the work is to suffer, the client, art director and photographer must be extremely well organized to accomplish so much in such a short time.read more
Six Rules for Digital Success on Your Next Shoot

You've finally got the budget approved for a major photo shoot. Now begins the process of finding the right photographer for the job. read more
Txt Me

Teens everywhere have embraced the power of texting. In this white paper, education institutions are using this current communications obsession to get their marketing messages out.read more
Hot Topics for Higher Education Strategic Communication: The 2008 Audio Slideshow

We've prepared a forecast of some hot topics in marketing communications for 2008, from personalized digital printing to zeroing in on a goal-oriented, budget-driven communication plan.read more
The Death of the Viewbook

Gone are the perhaps simpler days of search, viewbook, then application. Higher ed professionals are revamping their entire approach to admissions communications — without necessarily larger budgets — to appeal to the media and information consumption habits of the Millennial generation. read more
Come Together: Strategies for Integrating Web and Print

Web and print are two very different mediums, and content developed for one cannot simply be retrofitted or repurposed for the other. Although there are no absolutes, best practices and insights for creating complementary web and print products are emerging.read more
It’s Standard(s)

Feeling overwhelmed by web design abbreviations like CSS, XHTML and XML? Alarmed by Section 508 accessibility requirements, but not sure how to proceed? Learn the basics of web standards and their benefits for accessibility, and view tips on how to make your web communications more efficient and adaptable.read more