White Papers

All White Papers
Techniques to Turbocharge Your Magazine

How do you make a magazine the best reflection of your institution it can be — getting the readership and attention it deserves while making sure the process works?read more
Hot Topics for Higher Ed Strategic Communications: The 2009 Edition

Hot-button issues and emerging trends for this year include staying ahead in the economic downturn, creating green communications and integrating “web 2.0” content on your site.read more
Request for People: Finding the Right Fit in a Communications Partner

When it comes to strategic and creative services, your average RFP lacks key elements that should be considered. Learn why a Request for Qualifications can lead to a more successful partnership.read more
Direct to Video: 20 Tips for Creating In-house Web Video

Get an overview on editorial and art direction planning for a video shoot as an intentional part of your communications strategy.read more
How to Make It in the Blogging World

Believable. Manageable. Meaningful. Engaging. These are just some of the ingredients for a successful blog. Blogs can add a valuable human dimension to your marketing communications, but you have to enlist some winning personalities to carry them out. read more
E-newsletter Best Practices

An e-newsletter can be a very effective tool in your communications arsenal. When produced in tandem with a website, magazines, viewbooks and other print pieces, e-newsletters can help your institution keep a constant flow of information directed at your target audiences.read more
Printing with Personality: Make Every Mailing One-of-a-Kind

It may sound contradictory, but mass mailings have become personal. Advances in digital printing technology mean an institution can now directly tailor every piece it sends out to each individual recipient.read more
Storytelling: Ancient Art, New Media

You've got the interview that captures a key aspect of your community. Now you need to deliver a credible message that cuts through the cultural clutter.read more