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Zehno Papers contain advice, tips and how-tos on the latest trends as well as the timeless communications fundamentals. Have a topic you’d like to see us cover? Contact us.
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Engagement Marketing Revisited: How to Embrace the New Social Media Tools
In this update of Zehno's popular engagement marketing white paper, we reevaluate blogs, wikis and discussion boards within the context of social media networks that include Facebook, Twitter, YouTube and Flickr. Download PDF
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Brand New Day: How to Launch Your Brand with Maximum Impact
You’ve done the research, developed new communications materials and convinced the president to sign off. So now what? Learn how planning and a fired-up internal team can make for a successful brand roll-out. Download PDF
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Blogging and the B-School
Blogs can help business schools add a valuable human dimension to their marketing and communication efforts. The AASCB publication BizEd featured this white paper in their March/April 2009 issue. Download PDF
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All White Papers
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Engagement Marketing Revisited: How to Embrace the New Social Media Tools
In this update of Zehno's popular engagement marketing white paper, we reevaluate blogs, wikis and discussion boards within the context of social media networks that include Facebook, Twitter, YouTube and Flickr. Download PDF
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Brand New Day: How to Launch Your Brand with Maximum Impact
You’ve done the research, developed new communications materials and convinced the president to sign off. So now what? Learn how planning and a fired-up internal team can make for a successful brand roll-out. Download PDF
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Green Matters: Creating Earth Friendly Communications
Colleges are already recycling and buying clean energy. Taking a greener approach to communications initiatives is one more way you can communicate a shared commitment to a sustainable future. Download PDF
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Blogging and the B-School
Blogs can help business schools add a valuable human dimension to their marketing and communication efforts. The AASCB publication BizEd featured this white paper in their March/April 2009 issue. Download PDF
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Using Web Features to Achieve Your Communication Goals
If you believe your Web site could be working harder, consider using a Web feature. These short high-impact tools will capture — and keep — your audience’s attention. This update of our “Now Featuring: Case Studies on Web Features” white paper was published in the Fall 2008 issue of UCDA’s Designer magazine. Download PDF
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Techniques to Turbocharge Your Magazine
How do you make a magazine the best reflection of your institution it can be — getting the readership and attention it deserves while making sure the process works? Download PDF
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Hot Topics for Higher Ed Strategic Communications: The 2009 Edition
Hot-button issues and emerging trends for this year include staying ahead in the economic downturn, creating green communications and integrating “Web 2.0” content on your site. Download PDF
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Request for People: Finding the Right Fit in a Communications Partner
When it comes to strategic and creative services, your average RFP lacks key elements that should be considered. Learn why a Request for Qualifications can lead to a more successful partnership. Download PDF
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