News & Resources Archive
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Explore New Orleans Like an Insider / by Zehno / September 2010
Zehno created a special guide for our clients and friends that highlights the best New Orleans has to offer. And now that they’ve had a chance to get the first look, we’re ready to share it with the rest of the world.
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St. Ambrose University and University of the Pacific Win UCDA Design Competition Awards / by Zehno / September 2010
Undergraduate admissions tools created for St. Ambrose University and University of the Pacific earned Awards of Excellence in the 40th Annual UCDA Design Competition.
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Nazareth College Launches Public Phase of Campaign for College and Community / by Zehno / September 2010
Zehno worked with Nazareth to develop a messaging platform, communications plan and specific tools for the public phase of its capital campaign, with an initial emphasis on raising funds for the Integrated Center for Math and Science.
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Just Do It (Yourself)! A Primer on Usability Testing / by Erin Allen / August 2010
Most institutions skip usability testing, but it might be the single most important thing you can do to make your projects more successful. We lay out some basics and provide an overview on how to run your own in-house tests.
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Brainpower from Burlington / by Shane Shanks / August 2010
Magazines aren’t dead (and shouldn’t be). Senior Communications Strategist Shane Shanks explains why, and shares other marketing strategies he picked up at the CASE Summer Institute in Communications and Marketing.
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What’s New in Publications and Magazines? / by Shane Shanks / August 2010
Zehno takes a look at some publication trends inside and outside of education, illustrated by innovative publications outside higher ed, recent winners in the national and regional CASE contests and a few “hall of famers.”
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SEO What: Search Engine Optimization for Higher Education / by Amy Wong / August 2010
What’s the secret to getting to the top of the results page (and increasing awareness for your university or college)? Ingeniux Corporation published a white paper that breaks down the ins and outs of SEO.
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Graduate Management Admission Council Changes Up Conference Materials / by Zehno / July 2010
Zehno helped GMAC develop a creative concept for a suite of conference promotion tools that unifies all the organization’s programs, establishing a visual identity that their audience would notice.
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