Print & Web Communications for Education
Achieve results in recruiting communications
Do your recruiting communications speak to, and not at, your audience? Do you provide ways for prospects to immediately qualify and convert? Do you build community — and therefore retention — before students even hit campus?
Zehno assists institutions with recruiting projects and campaigns both large and small. Whether you simply need a new viewbook, or you’d like to tackle your entire prospect-through-yield flow, our experienced staff will make strategic recommendations based on what has worked, what your competition is doing, and what’s next on the horizon.
We can work with your existing visual identity and branding program, or we can help you re-brand your offering.
Zehno’s strength is in creating campaigns that promote action. We excel in the design of print and online pieces that work together to clearly communicate and illustrate your points of difference — allowing your institution to break through the clutter.
Example Projects
Program Awareness Campaign
Brochure/Web Site/Report
* High School Campaign
Viewbook/Takeaways/Advertising
High School Campaign
Brochure/Advertising
Community College Campaign
Viewbook/Video/Newsletters
Undergraduate Campaign
Primary Recruitment Print Piece/Web Site/Search Piece/Travel
Piece
Undergraduate
Campaign
Viewbook/Outdoor/Sell Sheets
* Executive MBA Campaign
Advertising/Viewbook/Web Site
Executive MBA Campaign
Direct Response E-mail/Postal Mail and Web Catch Page
* MBA Campaign
Viewbook/Web Site/Yield Folder
* MBA Campaign
Search Piece/Viewbook/Web Templates
MSW Campaign
Viewbook/Web Site/E-mail Newsletters
Break-Out Recruiting
Campaigns for Targeted Audiences
Direct Mail/E-card/Web Microsite
Brochures for Colleges within a University
* While all projects won results, these projects also won awards.
View list of all awards
Recruiting Clients
Archbishop Blenk High School
Berkeley-Columbia EMBA Program
Brothers of Holy Cross South-West Province
Columbia Business School MBA Program, EMBA Program, Executive Education
Columbia University School of Social Work MSW Program, PhD Program
Diversity Pipeline Alliance
Georgetown University McDonough School of Business
Graduate Management Admission Council
Holy Cross High School
Louisiana State University Law Center
Michigan State University Broad School of Business MBA Program
St. Martins Episcopal School
Tulane University Freeman School of Business
New York Law School
Vanderbilt University’s Peabody College
University of Louisiana Monroe
University of the Pacific