Strategy & Branding Communications Consulting

Achieve results in branding & strategy

Have you defined your value proposition? Do your audiences—prospective students, alumni, a broad range of internal and external constituencies—realize your basic competitive advantages? What are the messages, strategies and tools that communicate your value and your strengths? Are you consistent and organized in their use?

At Zehno, we help you strengthen your brand and develop the strategies to carry it into a crowded communications marketplace in an effective, attractive manner. Our cornerstone is the Strategic Integrated Communications Analysis and Plan—some call it a communications audit. It can be applied to a single department or institution-wide. Our approach includes the cross-media synergies between print and Web-based communications tools that are a Zehno strategic strength, and our cross-functional team includes designers who address logo and visual identity issues.

With a multi-year lifespan, the plan

aligns your communications effectively with your organization’s goals and strategies.
helps you pinpoint what's working and what should work better.
establishes a specific road map of next steps.