Zehno

RTFM: Re-Imagining Your Brand Manual

Karen Buck — Fri, 17 Feb 2012 22:32:35 +0000

Brand culture guides are filling in the gaps that visual identity manuals and brand standards manuals have left in our brand education efforts.

5 Favorite Things: Marketing Trends

Kathy Cain — Tue, 14 Feb 2012 21:37:03 +0000

Principal Kathy Cain shares the resources she turns to daily to stay plugged into higher ed and strategic marketing.

Shane Shanks to Present at CASE Summer Institute

Zehno — Mon, 13 Feb 2012 19:45:00 +0000

Learn how to mix strategy and creativity July 15-19, 2012 in Burlington, Vt.

What’s Your Strategy?

Shannon Seyler — Mon, 30 Jan 2012 20:46:24 +0000

Senior Strategist Shannon Seyler examines how to recognize the competitive opportunities that surround you.

Christine Quebedeaux

admin — Tue, 10 Jan 2012 17:03:20 +0000

An ace designer who excels in everything from Excel and Illustrator to the inner workings of MacBook Pros. She's famous for her 4 a.m. emails that are consistently cogent and to-the-point.

Ted Stephens III

admin — Mon, 09 Jan 2012 23:14:00 +0000

Ted understands well that relationships are important in higher ed. He works to educate internal staff and build the consensus necessary to successfully develop and launch brands and integrated marketing strategies.

Gail Tyson

admin — Mon, 09 Jan 2012 22:58:40 +0000

Applying 25 years’ experience in marketing communications, Gail has produced a wide range of print and electronic vehicles for clients nationwide. Her specialties include strategic positioning, marketing/branding campaigns and print/web creative.

Resources for Marcomm Benchmarking and ROI

Kathy Cain — Mon, 09 Jan 2012 21:47:35 +0000

Principal Kathy Cain shares the best places to find data, planning, measuring and surveying tools.

Essential Truths of Branding

Shane Shanks — Thu, 05 Jan 2012 20:24:10 +0000

Whether you like it or not, your institution has a brand. And it’s not like a Facebook page that you can shut down or a website that you fantasize about unplugging when you go on vacation.

Hot Topics 2012

Zehno — Tue, 03 Jan 2012 21:34:19 +0000

We predict the top 10 trends on brand and marketing communications professionals’ minds — from the elusive well-formed infographic to the death of branding and creative.