Champlain College

Challenge

As Champlain faces a demographic decline in its historic New England market, it’s moving to regionalize its recruiting — and planning to move toward a more national profile. In publications and in person, Champlain told its story well. However, the website didn’t capture “the people” — the creative, interactive faculty and students who are passionate about their subjects and are entrepreneurial in spirit.

Solution

We redesigned a website that:

• Serves as a primary communications tool that articulates the college’s brand for all audiences and specifically supports Champlain’s undergraduate admissions goals.
• Creates a content-rich experience that integrates student and faculty contributions and mirrors the interactivity on campus.
• Tells Champlain’s story through a creative mix of multimedia and strategic messaging.
• Creates a structure that is adaptable as themes, workflow and community-generated content evolve.

Results

This Ingeniux-powered website launched in August 2008. Marketing staff report that analytics demonstrate target audiences are finding key pages at faster rates. The site was a finalist in two categories of the 2009 EduStyle Awards. It was updated in 2010 to reflect the new look and feel of an undergraduate admissions campaign, which required only a few graphic swaps and CSS updates.

• Case Studies

• • Champlain College

  • Columbia Business School

  • De La Salle High School

  • GED Testing Service

  • Graduate Management Admission Council

  • Nazareth College Capital Campaign

  • Nazareth College Undergraduate Admissions

  • St. Ambrose University

  • The Neeley School of Business at TCU

  • University of the Pacific

  • Vanderbilt University’s Peabody College

• Client List
• Awards
• Testimonials